Kevin Iole has the story on Yahoo Sports:
Friday, July 31, 2009 MMANEWS.COM
After promoting two critically acclaimed but financially disastrous mixed martial arts cards, Affliction on Friday first canceled its pay-per-view card scheduled for Aug. 1 and then opted to get out of the promotional business.
Affliction released a statement Friday evening in which it announced “a collaboration with the UFC.” It confirmed that it will cease operations as a fight promoter and that its clothing division will become a UFC sponsor.
“Our brand is synonymous with the ‘Live Fast’ approach to life and UFC is the perfect venue for us to market our brand. We have come to an agreement with the UFC which we feel will be the best for the sport and will help the UFC continue delivering the highest caliber of fights.” said Eric Foss, co-founder of Affliction.
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